NUTRITIONAL DATA PACKAGING BY FFUNCTION
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A FFunction self-initiated project. The nutritional facts are used to brand the packaging as well as giving useful informations about the product. The data visualisations offer a clean graphic approach of the caloric ratio, nutrient balance completeness, ingredients and their specific amount of carbohydrate, fat, protein and sodium per serving.

The data visualizations say more than a regular nutritional facts label. For example, ingredients are visually linked to their corresponding components (carbohydrate, total fat, proteins, sodium, others). In the case of a bag of chips, you would immediately see that it contains lots of ingredients without nutritive value.

Nutritional information becomes the main goal of the packaging, while still carrying a powerful branding by combining an expressive form with useful information.